To experience the popularity of South Korean culture, often known as the “Korean Wave“, 28 Tourism and Hospitality Studies students with 2 teachers – Mrs. Ng TKL and Mr. Ng WK joined the study tour to Seoul, South Korea from 5th July to 9th July 2016.
First driven by the spread of K-dramas televised across East and Southeast Asia during its initial stages, the Korean Wave evolved from a regional development into a global phenomenon due to the proliferation of Korean pop (K-pop). Currently, the spread of the Korean Wave to other regions of the world is most visibly seen among young travelers. Students are able to discover the drawing power of South Korea towards tourists and the operational differences of resorts and boutique hotels.
Besides visiting some well-known tourist attractions in South Korea, students’ main focus of this tour is to compare the operations of Korea local resorts and boutique hotels against the international chained-brand by staying in these hotels throughout the tour. Specially introduced the renowned Intercontinental Alpensia Pyeongchang Resort which is a luxurious classical European-style alpine resort surrounded by fascinating nature offering various leisure facilities such as Olympic Sky Park, Ocean 700 Water Park, a 27-hole golf course designed by the world-renowned golf course designer Robert Trent Jones, Jr. This resort will also be the focus of the outdoor sports and being the Olympic Village of the 2018 Pyeongchang Winter Olympics. After the Olympics, this resort will host the 2018 Winter Paralympics.
Apart from that, students had a valuable experience to visit the 5 star international chain hotel – Grand Hilton Seoul which has brand prominence around the world. Students were also given opportunities to exchange ideas with the hotel manager. In addition, students visited the convention and exhibition facilities inside the accommodation. Developing the Meeting, Incentive, Convention and Exhibition (MICE) industry is crucial for most countries since it is proving to be an important component of the tourism sector as well as enhancing the local economy.
The tour could help students to learn through exploration and active participation. Students have broadened their horizons and discovered how tourism and accommodation industries have been developed in South Korea by visiting the following attractions in the 5-day tour:
- Daegwallyeong Sheep Farm
- Hansol Oak Valley Resorts with hotel tour and sharing
- Petite France
- Gangchon Rail Bike
- InterContinental Alpensia Pyeongchang Resort with hotel tour and sharing
- Grand Hilton Seoul Hotel Visit
- Ewha Womans University
- Dongdaemun Design Plaza
- Ibis Styles Seoul Hotel
- In-sa dong
- Nanta Show
- Watermelons picking in local farm
- Hotel Denim
- Hongdae (café culture)
- Ewha Mural Village